Privacy Policy

1 August 2025

Privacy Policy of Sports Labs LLC

Effective Date: 08/01/2025

Sports Labs LLC (“Sports Labs”, “we”, “us”, or “our”) values the privacy of individuals who interact with us, including through our website www.sportslabs.com/home (“Website”). This Privacy Policy (“Policy”) outlines the manner in which we collect, use, disclose, and protect personal information as defined under applicable data privacy laws, including, without limitation, the United States federal and state laws (including the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”)), the Canadian Personal Information Protection and Electronic Documents Act (“PIPEDA”), and, where applicable, data protection regulations in South American jurisdictions, such as Brazil’s Lei Geral de Proteção de Dados Pessoais (“LGPD”).

1. Scope of Application

This Policy applies to all personal information collected by Sports Labs from individuals located in the United States, Canada, and South America, to the extent required by applicable law. By accessing or using our Website or services, you acknowledge that you have read and understood this Policy.

2. Categories of Personal Information Collected

Sports Labs collects personal information as permitted by law, including but not limited to the following categories:

  • Identifiers: Name, email address, postal address, telephone number, IP address.

  • Commercial Information: Records of products or services purchased, obtained, or considered.

  • Internet or Network Activity: Browser type, browsing history, interactions with our Website.

  • Geolocation Data: Derived from IP address or other technological means.

  • Professional Information: Company affiliation, job title, or other employment-related information.

We do not knowingly collect sensitive personal information unless required for a specific purpose, and with appropriate disclosures.

3. Purpose of Collection and Use of Personal Information

We collect and process personal information for the following business and commercial purposes:

  • To provide and manage our services, including customer support and transactional communications.

  • To personalize and improve user experience on our Website.

  • For marketing and promotional purposes, where legally permissible.

  • To comply with applicable legal obligations, including data retention, tax, and regulatory compliance.

  • To detect, investigate, and prevent fraud, security breaches, and other potentially prohibited or illegal activities.

  • For legitimate business interests, provided such interests are not overridden by individuals’ rights and freedoms.

4. Disclosure of Personal Information

Sports Labs may disclose personal information to third parties under the following circumstances:

  • Service Providers and Contractors: Entities that provide services to Sports Labs under contractual obligations of confidentiality and data security.

  • Business Partners: For joint offerings or collaborations, subject to applicable consent requirements.

  • Legal Obligations: When required to comply with legal or regulatory obligations, judicial orders, or enforce our legal rights.

  • Corporate Transactions: In connection with mergers, acquisitions, asset sales, or similar corporate events.

  • International Transfers: Where personal information is transferred across jurisdictions, we ensure adequate safeguards are implemented, including the use of Standard Contractual Clauses (SCCs) and other lawful data transfer mechanisms.

5. Rights of Individuals

A. United States Residents (Including Georgia & California)

Subject to applicable laws, including the CCPA/CPRA, you may have the right to:

  • Request disclosure of the categories and specific pieces of personal information collected.

  • Request deletion of personal information, subject to statutory exceptions.

  • Opt-out of the sale or sharing of personal information (we currently do not “sell” personal information as defined by CCPA).

  • Correct inaccurate personal information.

  • Exercise the right to non-discriminatory treatment for exercising privacy rights.

Requests may be submitted via kieran@sportslabs.com.

B. Canadian Residents (PIPEDA)

Under PIPEDA, you have the right to:

  • Access and obtain a copy of your personal information.

  • Request corrections to inaccurate or incomplete personal information.

  • Withdraw consent to the processing of personal information, subject to legal limitations.

  • File a complaint with the Office of the Privacy Commissioner of Canada (OPC).

C. South American Residents (Including Brazil - LGPD)

Where applicable, you may exercise rights under LGPD, including:

  • Right to confirm processing of personal data.

  • Access, correction, anonymization, or deletion of personal data.

  • Portability of data to another service provider.

  • Revocation of consent, where processing is based on consent.

  • Lodge complaints with the Autoridade Nacional de Proteção de Dados (ANPD).

6. Do Not Track (DNT) Signals

Some web browsers offer a “Do Not Track” feature that sends signals to websites indicating a preference not to have online activities tracked. At this time, Sports Labs does not respond to Do Not Track (DNT) signals or similar mechanisms transmitted by web browsers. Third parties, such as analytics providers, may collect information about your online activities over time and across different websites when you use our Website. We continue to monitor developments regarding DNT technologies and may update this Policy if industry standards evolve.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Policy, or as required by law. Retention periods may vary depending on legal, operational, and contractual obligations.

8. Data Security

We implement industry-standard administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or destruction. However, no method of transmission over the internet is 100% secure.

9. Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance website functionality and user experience. You may manage or disable cookies through your browser settings. For more information, refer to our Cookie Policy.

10. International Data Transfers

Given the global nature of our business, personal information may be transferred to and processed in jurisdictions outside your country of residence. Such transfers will be conducted in compliance with applicable data protection laws and subject to appropriate safeguards.

11. Children’s Privacy

Our services are not directed to, and we do not knowingly collect personal information from, individuals under the age of 13. If we become aware that we have inadvertently collected information from a child, we will delete such information promptly.

12. Data Breach Notification

In the event of a data breach that may compromise the privacy or security of personal information, we will notify affected individuals and relevant regulatory authorities in accordance with applicable legal requirements.

13. Updates to this Privacy Policy

We reserve the right to modify or update this Policy at any time. Material changes will be communicated through our Website, with an updated effective date.

14. Contact Information

For any questions regarding this Policy or to exercise your privacy rights, please contact:

Data Privacy Officer
Kieran O’Donnell
kieran@sportslabs.com
+1 (706) 406-2070
Sports Labs LLC
North America Headquarters
50 Business Depot Drive
Ringgold, GA 30736
United States